GJMBR Volume 23
TITLE AND INDICESALLLAST FIVE YEARS
Introduction & Purpose
Global Journal of Management and Business Research: (E) Marketing is an international journal for publishing management research papers. It aims to encourage and provide international publication to researchers, scientists, and engineers. We welcome original research, articles, surveys, and review papers from all over the world.
The Three Most Critical Aspects for Implementing Holistic Customer Experience at Scale
Businesses are increasingly challenged by increasing competition, changing customer preferences and ...
Facets of Consumer Behavior Management: Reflexes and Neurointerface
The Internet, social networks, cloud services and e-commerce have rapidly become important component...
Study of Consumers Satisfaction Regarding Fast-Food Restaurants in Cameroon
The main objective of this research is to investigate the consumer satisfaction in the context of bo...
Cultural Erosion through Retail Globalization
The twenty first century has seen the emergence of a global marketplace, where one can travel from c...