GJMBR Volume 24
TITLE AND INDICESALLLAST FIVE YEARS
Introduction & Purpose
Global Journal of Management and Business Research: (E) Marketing is an international journal for publishing management research papers. It aims to encourage and provide international publication to researchers, scientists, and engineers. We welcome original research, articles, surveys, and review papers from all over the world.
The pandemic, rising inflation, and dynamic changes in the market have increased the importance of h...
This research portrays the epistemological bases on which qualitative studies in marketing are based...
Businesses are increasingly challenged by increasing competition, changing customer preferences and ...