GJMBR Volume 25

MATRICES
TITLE AND INDICESALLLAST FIVE YEARS
Citations3385 3294
h-index2322
i10-index 8275

Introduction & Purpose
Global Journal of Management and Business Research: (E) Marketing is an international journal for publishing management research papers. It aims to encourage and provide international publication to researchers, scientists, and engineers. We welcome original research, articles, surveys, and review papers from all over the world.
RECENT MANUSCRIPTS
A Data-Driven Approach and Framework to Social Media Strategy and Performance Measurement for Brands
The pandemic, rising inflation, and dynamic changes in the market have increased the importance of h...
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Methodological Nature and Epistemological Bases of Qualitative Studies in Marketing
This research portrays the epistemological bases on which qualitative studies in marketing are based...
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The Three Most Critical Aspects for Implementing Holistic Customer Experience at Scale
Businesses are increasingly challenged by increasing competition, changing customer preferences and ...
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Facets of Consumer Behavior Management: Reflexes and Neurointerface
The Internet, social networks, cloud services and e-commerce have rapidly become important component...
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